Design is everywhere: in every object we buy, in the packaging we throw away, in the vehicles we use, in the food we eat, in the houses and offices we live in... We are surrounded by design, although sometimes we are not aware of it. The aim of this exhibition is to show that design is also a force of social transformation, a discipline that helps us to create the futures we dream of, a profession with the power to change reality, from the biggest things, such as a city, to the smallest, such as a simple piece of tissue paper to wrap an orange.
We are surrounded by design, although sometimes we are not aware of it.
The union of these two elements -city and orange paper- is the starting point from which La Exprimidora sets out to propose a challenge to a group of designers: what will Castellón be like in 2050? What kind of utopias are they capable of imagining for the territory? The challenge is double, because all this is drawn on silk paper to wrap oranges, a way of connecting with the identity of the territory and supporting an agricultural sector that is fundamental for understanding our essence.